News — Brand

Q&A w/ Renzo Cardoni

Posted by Never Follow Trends on

Q&A w/ Renzo Cardoni

Never Follow Trends sits down with Renzo Cardoni, let's get to know him and his brand... 1. What was your childhood like? Where did you grow up? I grew up in the Metro Detroit area only about 5-10 minutes from Downtown Detroit. I loved sports growing up, I played baseball, soccer, football, and basketball. Everybody had hoop dreams but I was short.  2. When was the Renzo Cardoni brand established? The Renzo Cardoni brand was established in 2012. I initially had a vision for it in early 2011 and once I got started I never looked back. 3. Your brand is very...

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Q&A w/ Superego

Posted by Never Follow Trends on

Q&A w/ Superego

Never Follow Trends sits down with the fellas of the Superego brand, let's get to know them... 1. Who are the founders of Superego?James He, Tommie Lark, and Matt Narkaus - Wesleyan University (Middletown, CT) 20102. What was your childhood like? Where did you grow up?The founders of Superego are truly cut from a different cloth™…Matthew: (Montclair, NJ) I was always into music, style, and having fun. A lot of good morals and values were instilled in me by my parents that have helped me navigate life and made me the person I am today. Superego has allowed me to...

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Q&A w/ Ray Guilbault - 8&9

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Q&A w/ Ray Guilbault - 8&9

Never Follow Trends sits down with Ray Guilbault, owner of the 8&9 brand. Let's get to know him... 1. What's your name, where were you born and raised? Ray Guilbault. Lawrence, MA 2. What was your childhood like? Was music, and fashion always a big part of your life?I'm blessed to have two great parents, they worked hard and led by example so I once I stopped f'ing around I had all the tools to get myself to the next level. I was raised on the Ramones, snowboarding, and ice hockey. Fashion definitely wasn't a thing for me as a kid, my first brand...

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Q&A w/ Hip - XFMS

Posted by Never Follow Trends on

Q&A w/ Hip - XFMS

Never Follow Trends sits down with Hip, owner of the XFMS brand. Hip is from my hometown of Yonkers, NY. When I was a teenager, I remember him always having the fly gear and whips. A very successful businessman in the music industry, his XFMS brand is now taking off as well. Let's get to know him... 1. Where were you born and raised, and what was your childhood like? I was born and raised in Yonkers, New York. I would travel to Columbus, Ohio every summer where I have a lot of family and stayed with my grandparents. I had...

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Q & A w/ Nems - FYL

Posted by Never Follow Trends on

Q & A w/ Nems - FYL

Never Follow Trends sits down with Nems, owner of the FUCK YOUR LYFE brand. Nems is a well-known MC in the hip-hop circuit. Self proclaimed "Mayor of Coney Island", and a licensed "gunther-hunter". Let's get to know him... 1. Where were you born and raised? Coney Island, Brooklyn 2. You've been all over the world performing, what made you start writing, and what was the moment that helped your career take off? I've always rapped as long as I can remember. What made me start writing was, I got a superintendent suspension in high school which basically meant I couldn't go to any NYC...

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