About us

We set trends, we never follow them! 

Dedicated to the trendsetter, the risk taker, the authentic, the brave heart, the taste maker. 

Born from a combined passion for Golden Era Hip Hop and Sports, Never Follow Trends creatively expresses the ideals of those respective pioneers through carefully curated, inspired designs.

Never Follow Trends is focused on delivering top quality streetwear with a unique style for all walks of life.